Logo and visual identity system developed for KAQLLAKAY, the Artistic and Cultural Association of Chile, organizing colors, textures and Mapuche identity symbols supplied by the client.
Gallery
The project, in images.
5 selected pieces
Information
Essential details.
Category
Branding · Visual Identity
Year
Marzo 2021
Client
Agrupación Artística Cultural de Chile
Location
Chile
Role
Logo design, visual systematization and identity guidelines
Tools and capabilities
Adobe Illustrator
Adobe Photoshop
Logo design
Vector construction
Color system
Typographic system
Pattern design
Identity guidelines
Outcome
An expressive and recognizable visual identity that organizes the elements supplied by the association into a coherent system for its cultural communication.
