Design and development of an online store for a Utah brand connecting Latin American supporters with printed apparel and products inspired by South American clubs and national teams.
Gallery
The project, in images.
7 selected pieces
Information
Essential details.
Category
Ecommerce · Sportswear
Year
2025
Client
ElHinchaGol
Location
Utah, Estados Unidos
Role
Ecommerce strategy, UX/UI design, WordPress development and visual production
Tools and capabilities
WordPress
WooCommerce
Elementor Pro
PHP
MySQL
HTML5
CSS3
JavaScript
Responsive design
UX/UI
Ecommerce catalog
Categories and taxonomies
Variable products
Size variations
Inventory management
Shopping cart
WhatsApp ordering
Click to Chat integration
Product-page design
Image optimization
On-page SEO
Adobe Photoshop
Adobe Illustrator
Product mockups
cPanel
Outcome
El Hincha Gol gained its own commercial channel for presenting a broad and culturally relevant offer, allowing customers to find products for their teams, choose variants and continue the order through WhatsApp in a clear desktop or mobile experience.