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Project overview

El Hincha Gol

Ecommerce · Sportswear

Design and development of an online store for a Utah brand connecting Latin American supporters with printed apparel and products inspired by South American clubs and national teams.

El Hincha Gol shirt and accessories displayed in a sports store

Information

Essential details.

Category
Ecommerce · Sportswear
Year
2025
Client
ElHinchaGol
Location
Utah, Estados Unidos
Role
Ecommerce strategy, UX/UI design, WordPress development and visual production

Tools and capabilities

  • WordPress
  • WooCommerce
  • Elementor Pro
  • PHP
  • MySQL
  • HTML5
  • CSS3
  • JavaScript
  • Responsive design
  • UX/UI
  • Ecommerce catalog
  • Categories and taxonomies
  • Variable products
  • Size variations
  • Inventory management
  • Shopping cart
  • WhatsApp ordering
  • Click to Chat integration
  • Product-page design
  • Image optimization
  • On-page SEO
  • Adobe Photoshop
  • Adobe Illustrator
  • Product mockups
  • cPanel

Outcome

El Hincha Gol gained its own commercial channel for presenting a broad and culturally relevant offer, allowing customers to find products for their teams, choose variants and continue the order through WhatsApp in a clear desktop or mobile experience.

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